Strategy Opportunity Cost

Customer Service

Chris Bourgea

Great companies live and breathe great customer service. It’s often noted that it’s much easier to keep an existing customer than gain a new one, and it’s amazing how many companies wing it and hope for the best. It’s especially never a good idea if your small business is struggling to survive, and it may make the difference between red and black. But how is great customer service created and how do you make sure the customer returns? Breaking it down between in-store and out of store, I’ll explain how adagio attempts great customer service in our brick and mortar locations.

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Opening a Store Early Profitability

Window of Opportunity

Chris Bourgea

When you open a retail store, you have about six months before your new neighbors don’t see you as “the interesting new store on the block,” and the hype you had when you first opened your door decreases. When you’re a new store, your neighbors want to see what just opened and help your store succeed. Connecting with hotels, cafes, restaurants and other stores will never be easier than it is during those first six months.

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Strategy Media Wall

Changes to Our New Store

Chris Bourgea

We've incorporated several changes into our new store, focusing on the amount of merchandise we offer, changes to blending, and our Cups2Go. Read more about why we made these changes and how we expect them to make customers happier.

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Opening a Store Chicago at night

Third Store: First Thoughts

Chris Bourgea

It’s been just under a month since we opened our third retail store in downtown Chicago on State and Ohio. We unfortunately missed the black Friday sales, seeing as we opened about 2:30 that day. The good news is that we’re getting lots of positive feedback and positive results to some of the changes we’ve made.

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